How zerothird simplified custom merch sourcing with Wayo

zerothird (formerly Quantum Industries) develops quantum cryptography and Quantum Key Distribution (QKD) solutions for high-security industries including government, critical infrastructure, and finance.

As the team prepared merch for events and internal initiatives, they wanted a partner that was reliable, efficient, and easy to work with.

The challenge: An overly complicated merch ordering experience

Before working with Wayo, ordering merch often involved more work and coordination than expected. Communication involved a lot of back-and-forth, timelines weren’t always clear, and coordinating designs, pricing, and delivery could take longer than expected.

Because the merch was needed for events and internal use, reliability mattered. Delays and uncertainty made planning harder, especially when timelines were tight.

zerothird wanted a merch partner that could make ordering feel more straightforward, with clear communication, transparent pricing, and fewer follow-ups along the way.

Why zerothird chose Wayo

After considering a few different options, Wayo stood out because everything felt more structured and easier to navigate from the start.

Communication was clearer, expectations were easier to understand, and the team felt more confident about timelines and delivery throughout the ordering experience.

As Alexandra Seidel, Project Manager Sales & Marketing at zerothird, shared, communication with Wayo was “not only more efficient from the start, but also very nice and friendly.”

The result: A streamlined merch process

Working with Wayo, zerothird successfully produced and delivered 300 custom keychains for events and internal use, which they also brought with them to a global trade show in San Francisco.

The biggest difference was how much simpler everything became to manage. The zerothird team spent less time coordinating details, communication became clearer, and timelines felt far more dependable from start to finish.

Alexandra reflects, “From the beginning, the collaboration with Wayo felt straightforward and reliable. The process was well-organized, communication was clear, and we always had a good sense of progress throughout the project. In the end, everything came together smoothly and exactly as expected.”

This made it easier for zerothird to focus on the events and initiatives the merch was meant to support, instead of spending unnecessary time managing logistics and follow-ups.

As zerothird continues ordering merch for future projects, the team plans to keep working with Wayo for an experience they can rely on.