Wayo is an AI-powered custom sourcing platform built to help companies, organizations, and creators source extraordinary merch at factory-direct prices. Whether you’re a startup, event organizer, or global brand, Wayo makes it easy to turn your product vision into a reality. Pick from our vetted catalog of hundreds of customizable products, or source something fully custom with our AI sourcing agent. With Wayo, you can:
Wayo’s mission is to reinvent the global sourcing experience by making it effortless to source custom products directly from leading global factories. By combining a seamless shopping experience with factory-direct pricing and cutting-edge AI technology, Wayo is making high-quality sourcing faster, more affordable, and more accessible than ever.
Wayo currently offers three core products:
Our self-serve catalog gives you easy and affordable access to high-quality merch, making it perfect for startups, events, and campaigns that need great swag without starting from scratch.
For companies looking for something 100% custom, Wayo’s AI sourcing agent, Nory, can help bring your product vision to life. Just share what you want to make and answer key questions related to your project. If you have questions, Nory can help. You can ask for recommendations on anything, from product material, customization method options, and more.
Wayo’s all-in-one dashboard keeps all your project details in one place – from quotes and orders to invoices and more. Get full visibility into your merch journey at every step.
Wayo eliminates the tradeoffs between affordability, quality, and convenience. With our AI-powered platform and team of global sourcing experts, anyone can create premium, brand-ready merch – without paying high markups or dealing with countless back-and-forth messages.
Customization is at the heart of Wayo’s custom sourcing platform. You can start with a catalog product using a preset list of customization options, or design a fully custom item from scratch.
Customization methods for catalog products vary by product, and include but aren’t limited to:
If you can dream it, we can make it. We can source almost anything, and we will do our best to match you with a factory that can produce your dream product.
The more specific you are, the better! But if you aren’t sure about anything, our expert team can help you narrow down the possibilities.
Wayo Design Studio makes customizing and ordering your next custom product simple. Browse our catalog of handpicked ready-to-customize products, and pick your favorite. Then, click “Start customizing” to get started.
The rest is easy:
Unlike other online design studios, Wayo Design Studio lets you customize different parts (“design areas”) of a single product. For example, you can use the Design Studio to add your design to the front, back, and sleeves of a t-shirt, and pick a different customization method for each area.
Wayo’s AI-powered sourcing agent, Nory, is designed to help companies source fully custom products. Using a conversational interface, Nory collects key information about your project, guiding you step-by-step through the full process.
Nory is designed to:
Feature |
Wayo |
Printful |
Custom Ink |
Vistaprint |
---|---|---|---|---|
Minimum order quantity |
20–100 units |
1 unit |
1-75 units |
1-50 units |
Pricing |
$ (factory-direct) |
$$$ |
$$ |
$$ |
Quality |
Vetted global suppliers – product quality is high for the price point |
Standard – varies by product and facility |
Standard – reliable but basic promotional-grade items |
Mixed quality – print accuracy can vary |
Where products are sourced from |
Global |
Primarily U.S. |
Primarily U.S. |
U.S., Canada, Europe |
Starting lead time |
2 weeks |
1 week |
1-2 weeks |
1-2 weeks |
Number of catalog products |
300+ items |
370+ items |
500+ items |
500+ items |
Product uniqueness |
High |
Low |
Low |
Low |
Customization options |
Advanced (e.g., puff print, heat stamp, embroidery) |
Basic POD options |
Basic screen print, embroidery |
Basic digital/screen print |
API integrations |
• Limited – currently built for company merch |
• Extensive – designed for e-commerce stores |
No |
No |
AI Sourcing Agent for fully custom products |
Yes |
No |
No |
No |
Wayo is built for modern teams that want high-quality custom merch without the usual complexity. Unlike traditional merch vendors focused solely on convenience or limited templates, Wayo uses AI to streamline every step – from design to sourcing to delivery – so you can create brand-worthy swag at scale, without the guesswork.
Printful is one of the most popular print-on-demand platforms, known for its low minimums and extensive e-commerce integrations. But when it comes to branded merch at scale, Wayo offers stronger value through better customization, lower pricing, and higher-end products.
Feature |
Wayo |
Printful |
---|---|---|
Type |
AI-powered custom sourcing platform |
Print-on-demand (POD) platform |
Minimum order quantity |
20–100 units |
1 unit |
Pricing |
Factory-direct |
Higher per-unit pricing |
Product quality |
High – vetted global factories |
Varies by product and location |
Product uniqueness |
High – curated, premium-feel products |
Low – standard blanks |
Customization options |
Advanced (puff print, 3D embroidery, heat stamp, etc.) |
Basic POD decoration methods |
Delivery time |
2–3 weeks |
1–2 weeks |
Ecommerce integrations |
Coming soon |
Extensive (Shopify, Etsy, WooCommerce) |
Best for |
Company swag, branded gifts, custom sourcing in bulk |
Low-volume orders, e-commerce sellers |
If you're an e-commerce seller or creator looking to test designs with no upfront cost, Printful is a solid print-on-demand solution. Its low MOQs and integrations with platforms like Shopify make it ideal for small online shops or solo projects.
But for companies looking for high-quality merch in bulk, Wayo offers better products at significantly lower per-unit pricing. You’ll also gain access to higher product quality and more customization options. While turnaround times are slightly longer, the results are more brand-aligned and budget-friendly at scale.
If you're moving beyond quick one-offs and want merch that truly reflects your brand, Wayo is the stronger long-term solution.
Custom Ink is a long-time favorite for group orders and simple event swag. However, for teams who want more control, better margins, and merch that feels fresh and premium, Wayo stands out with a more flexible and modern experience.
Feature |
Wayo |
Custom Ink |
---|---|---|
Type |
AI-powered custom sourcing platform |
U.S.-based bulk merch printer |
Minimum order quantity |
20-100 units |
1-75 units |
Pricing |
Factory-direct |
Marked-up (domestic pricing) |
Product quality |
High – vetted global suppliers |
Reliable for basics |
Product uniqueness |
High – curated, modern product selection |
Low – traditional promo merch |
Customization options |
Advanced (e.g., puff print, heat stamp, embroidery) |
Basic screen printing, embroidery |
Delivery time |
2–3 weeks |
1–2 weeks |
Best for |
Brand-forward merch, fully custom sourcing, unique client gifts |
Standard event swag and team shirts |
Custom Ink is a frequent choice for companies looking to order team swag and quick-turn event swag. It offers decent quality and a straightforward process for simple projects, like T-shirts for a 5K race or branded mugs for a school fundraiser. It shines when speed and ease matter more than uniqueness.
However, modern teams are increasingly expecting more from their swag: better design control, unique products, and cost efficiency at scale. That’s where Wayo comes in. It’s built for brand-forward teams who want high-quality, thoughtful merch that doesn’t look (or feel) like an afterthought.
With Wayo, you can access global suppliers, advanced customization options, and dedicated project support, all while saving significantly through factory-direct pricing. For teams ready to move beyond the basics, Wayo unlocks a smarter, more flexible merch experience.
Vistaprint is well-known for affordable business cards and customizable promotional items. However, for teams looking to elevate their merch with better design, more customization, and competitive bulk pricing, Wayo is a compelling alternative.
Feature |
Wayo |
Vistaprint |
---|---|---|
Type |
AI-powered custom sourcing platform |
Business printing + promo item service |
Minimum order quantity |
20–100 units |
1–50 units |
Pricing |
Factory-direct |
Marked-up |
Product quality |
High – vetted global factories |
Mixed – varies by product |
Product uniqueness |
High – modern, on-trend selection |
Low – standard catalog items |
Customization options |
Advanced methods and fully custom builds |
Basic print placement options |
Delivery time |
2–3 weeks |
1–2 weeks |
Design tools |
Real-time mockups, AI support |
Templates, basic editor |
Best for |
Branded merch with strong creative control |
Basic business promo needs |
Vistaprint remains a popular one-stop shop for small businesses looking to print business cards, signage, and standard promo items. Its wide catalog and low MOQs make it accessible for teams with basic branding needs or one-time use cases.
However, if your goal is to create swag that feels meaningful, modern, and distinctly on-brand, Wayo is likely the better fit. Wayo offers curated, trend-forward products that stand out, along with customization options you won’t find on traditional promo platforms.
You also get lower per-unit costs at scale, support from real humans, and the ability to source 100% custom products with AI-powered tools. In short, Wayo is designed for brands that want more than just their logo on a mug – they want merch people will want to keep.
What is Wayo?
How does Wayo work?
How do I get started?
To get started, make an account. Once logged in, you’ll be able to access the client portal, where you can:
What are the differences between a catalog product and a fully custom product?
Catalog product | Fully custom product | |
---|---|---|
Cost | Pre-negotiated, low prices shared upfront | Varies by project |
Level of customization | Limited to a range of pre-defined customizations | 100% customizable |
Minimum order quantity (MOQ) | Our minimum order quantity is typically 100 units, with a lower minimum of 50 units for apparel and hats. (See individual product pages for specific details.) | Typically starts from 1,000 units for most projects |
Turnaround time | Ships as soon as 2 weeks | Varies by project - as we recommend ordering a custom sample before proceeding to production, most projects will take at least 3 weeks. |
How do I order a catalog product?
1. Choose Your Item
Choose from our selection of catalog products.
2. Customize your product
Log in to the Wayo platform to begin customizing your product. Select product colors, dimensions, materials, printing methods, and more. Upload your logo or design.
3. Place Your Order
Confirm your order quantity, make your payment, and submit your production order. Our manufacturers will get started right away.
4. Receive Your order
It's that easy! When your full order arrives at your destination address, be sure to share your feedback with us. We'd love to see what you've created, so feel free to tag us on social media: @wayo.ai
Here's what to expect for custom orders:
1. Submit your request
Looking for an item that isn't listed in our catalog? Log in to the Wayo platform and submit a new project using our custom product sourcing form.
2. Review your quote
After submitting your project, you will be assigned a project manager, who will share a quote within the next two business days.
3. Place your custom sample order (Optional but highly recommended)
Once you’ve reviewed your quote quote, you can order a custom sample. This is your opportunity to approve the final appearance of your item before production.
4. Review custom sample
Carefully examine your custom sample once it arrives. Let your project manager know if you'd like to make any adjustments to the product. If not, you're ready to move forward with production.
5. Place your production order
Choose your order quantity and place your production order. Once we receive payment, our manufacturers will get started on your production order.
6. Receive your production order
It's that easy! When your full order arrives at your destination address, be sure to share your feedback with us. We'd love to see what you've created, so feel free to tag us on social media: @wayo.ai
What kind of products do you offer?
What file type should I upload?
Do you keep my artwork on file and where is this saved?
Can I specify a HEX/Pantone color for my print?
We will try to match your colors as accurately as possible regardless of the color code
provided, However, if color accuracy and brand consistency is important, we highly
recommend providing Pantone color codes for all colors in your design.
HEX
codes are also acceptable, but may lead to more variations in color, as HEX codes were
created for Internet and web designs. Colors on the screen don’t appear the same as colors
in real life, and different people interpret the same colors differently. As a result, HEX
codes are less likely to yield accurate color reproduction in physical products.
Note:
Exact color matching isn’t possible for every product due to limitations in the printing
process. Similarly, variations in color may naturally occur as various printing methods can
alter the appearance of certain colors.
What dimensions should my design be?
Will my design be scaled up or down based on garment size?
What is a “safe print area”?
Can I order a custom sample?
Yes, it’s possible to order a custom sample for both catalog products and fully custom
products, though it isn’t required.
However, for fully custom products, we highly
recommend ordering a custom sample. That way, you can thoroughly inspect the product with
your own eyes and let us know if any adjustments are necessary.
Note: Blank samples are
not available at this time.
Why does it say my design was revised/needs revision?
If the adjustment is minor, our team will make the adjustment directly and notify you. If the revision is more major, your project manager will reach out to you directly with more detailed requirements.
In both cases, a revised design will be provided and must be approved before we move forward with your order. Note that delays in communication may impact the estimated delivery date.
How does ordering a custom sample work? Why does a custom sample cost more than a single unit?
Custom sampling offers you the opportunity to see your finished product before placing a
production order. You can order a custom sample for both catalog products and fully custom
products on the Wayo platform.
The cost of a custom sample is higher than the cost of a
single unit because creating a custom sample requires more time, energy, and skill. As the
order quantity is very small, a custom sample can’t be produced on the assembly line, and is
instead typically hand-crafted by a highly-skilled individual who creates the product from
start to finish.
The cost of a single unit is lower because your product can be produced
much more efficiently on an assembly line during the production phase. Most of the work goes
into setting up the factory to manufacture your product, which is why the unit cost of a
product is lower at higher order quantities.
Can I cancel or change my order?
Once your order has been confirmed, we can no longer accept a cancellation as your order is
immediately sent to the supplier, who will begin production promptly.
If you need to make
changes to your order for any reason, message us in the Wayo portal or email us at support@thewayo.com.
How can I report an issue with my order?
We are happy to assist with any issues you are having with your order.
For immediate
assistance, send a message in the Wayo portal, or send us an email at support@thewayo.com.
What is your minimum order quantity (MOQ)?
How soon will I receive my order?
Production time for catalog products are listed under the product details. This is the
average number of business days that it will take to produce your order once you’ve
submitted your order.
Estimated production timelines for fully custom products can be
found under “MOQ and lead time” in the product quote.
Note: Shipping is not included in
the production timeline. The amount of time it’ll take to receive your order depends on your
chosen shipping method.
What type of shipping methods are there? How long do they take?
We offer three types of shipping methods:
Do you ship worldwide?
Are all products in one order shipped together?
How are shipping costs calculated?
What type of payments do you accept?
We accept all major debit and credit cards (Visa, Mastercard, Amex, Discover) as well as
Apple Pay and Google Pay payment methods.
For fully custom orders, we also accept wire
transfers and ACH transfers.
Note: Depending on the size of your fully custom order,
certain payments must be made via wire transfer or ACH transfer.
Where can I find invoices/order history for all my transactions?
When will I get charged for my order?
For catalog orders, you will be charged for your order at the checkout stage.
For fully
custom product orders, you must make a payment to confirm your order and begin production.
This is true for both sample and production orders. In some cases, your production cost may
be split into “deposit” and “remainder” payments. Please refer to your invoice for more
information.
What taxes apply to my order?
We currently collect all applicable taxes for goods and services shipped into
California.
If you are based in CA and are exempt from CA State taxes (e.g., you have a
reseller certificate), let us know by sending us a message in the Wayo portal or emailing us
at support@thewayo.com.
Are there any fees for consulting?
Do you offer payment plans?
Can you help me ship to end customers and provide U.S. warehousing?
Due to the unique nature of custom product sourcing, we currently don’t offer payment.
All
of our products are made to fit our customers’ specific requirements – as such, we are
unable to offer extended payment terms. This ensures the timely production and delivery of
your products.
We understand and appreciate the importance of cash flow for businesses,
and we strive to keep our processes as transparent and streamlined as possible.
What if I’m not happy with my purchase?
Can I exchange my order?
Why does it say my order was "returned to sender?"
Unfortunately, this usually means that the address you provided was invalid or incorrect. Your order is likely on its way back to the Wayo warehouse – To update your delivery address, please contact us via email (support@thewayo.com) or the Wayo portal, and we’ll redirect your order to the new address. To avoid this situation, please double-check your delivery address before placing your order. While we’ll do our best to make sure your order safely arrives, please note that Wayo isn’t responsible for any additional costs that result from an incorrectly provided address.
What if the product was damaged in the mail?
We’re so sorry to hear that your product was damaged! Please contact customer support at support@thewayo.com at within 14 days and we’ll get it sorted out right away!