How BirdseyePost streamlined conference swag logistics and saved 40%
BirdseyePost helps B2C brands grow through smart direct mail campaigns – and custom swag is a big part of their marketing playbook.
With multiple conferences coming up, BirdseyePost was looking to create practical, beautifully branded swag. However, finding a merch partner capable of balancing quality, cost, and fast turnaround proved challenging.
Why BirdseyePost needed a better merch partner
BirdseyePost had tried both local suppliers and Alibaba – but neither was a suitable long-term fit.
Specifically, the BirdseyePost team found the following areas lacking:
- Local suppliers: Fast, but too expensive
- Overseas vendors like Alibaba: Cheap, but unclear quality and slow, inconsistent communication
“We go to tons of events, and we send swag to every new customer, so we’re always ordering merch,” explained Corey Tinianov, Senior Product Manager at BirdseyePost. Finding a reliable and cost-effective merch partner would help BirdseyePost stretch their marketing budget and free up valuable time.
Furthermore, neither local vendors nor Alibaba could help with managing merch between events. As a Canadian company attending U.S. conferences, shipping swag back and forth across the border was time-consuming and expensive.
That’s where Wayo came in. With factory-direct pricing, flexible storage options, and easy design tools, Wayo made the whole process easier and more efficient.
We’ve tried local suppliers, but they’re so expensive. And we’ve also dealt with Alibaba, which is a huge headache. Wayo is definitely filling a meaningful gap for [us] in the market.
Corey Tinianov, Senior Project Manager at Birdseye Post
From factory floor to event day: Wayo’s end-to-end swag solution
Wayo handled the full production and logistics of BirdseyesPost’s 2,000-unit order across four product types:
- 500 16 oz. tote bags with full DTG printing
- 500 Notebooks with UV printing
- 500 Branded pens
- 500 Custom socks, in two sizes with a 4-color knit design
Wayo also handled all shipping and warehousing logistics, delivering the goods exactly when and where BirdseyePost needed it. To avoid customs delays, everything was shipped to Wayo’s LA warehouse well ahead of time. All items were made using vetted factories and shipped via ocean freight to maximize savings.
Wayo’s support meant less stress on event days and more time to focus on what mattered – connecting with customers.
💡 Bonus: For ShopTalk Vegas, Wayo delivered the goods directly to BirdseyePost’s booth on setup day.
The result: Better, cooler, and cheaper swag made easy
Wayo helped BirdseyePost simplify merch – cutting costs, reducing stress, and freeing up their team to focus on what mattered.
Results at a glance
🚀 2,000 items produced and delivered
💰 40% average savings v.s. other merch options
📦 Zero customs or fulfillment issues
🌟 Cross-border logistics and warehousing managed by Wayo
We definitely got hit hard with pricing before. With Wayo, we got exactly what we needed – for less.
Corey Tinianov, Senior Project Manager at Birdseye Post
Cut merch costs without cutting corners
Wayo gives you high-quality merch at factory-direct prices, with built-in logistics and warehousing support.
