Introducing Wayo - Q2 2026

Hey everyone, I'm Julia, co-founder and CEO of Wayo. We started Wayo so that anyone could make better merch and custom products from the world's best factories without dealing with endless back-and-forth emails.

Before founding Wayo, I was Chief of Staff at Alibaba North America, where I saw firsthand how complicated and inefficient global supply chains can be – and how many layers of middlemen stand between great ideas and great products. So we built Wayo to change that.

By working directly with trusted global factories, we cut out the middlemen and help you save 30–50% on costs, with minimums starting at just 10 units, delivered anywhere in the world in as quickly as one week.

We also have global warehousing and fulfillment available when you need it.

Our vision is to build the AI infrastructure for turning product ideas into real physical things – from concept to final delivery.

There are two ways to create products with Wayo. 

The first is through our catalog, which is ideal for making simple merch. You can browse products, customize them using our Design Studio, see instant, realistic previews and pricing, and check out directly.

If you're not sure where to start, just share your website with our AI agent Nory, and Nory will provide personalized product recommendations and visual mockups that match your brand and fit your use case.

The second is to create something from zero with fully custom sourcing.

Simply tell Nory what you want to create - Nory will guide you through the process, and our team will help bring it to life.

Whatever you want to create, Wayo can make it happen – faster, easier, and at factory-direct prices. Start creating at thewayo.com.