7 event giveaway ideas for B2B tech companies
Given that the typical B2B tech sales cycle involves months of follow-ups and demos with decision-makers, the best giveaways should keep your brand top-of-mind long after your event or trade show wraps up.
But finding event swag that attendees will want to grab from your booth (and use weeks later when they're back at their desk evaluating vendors) is trickier than it sounds. Budget-friendly items often blend into the sea of identical stress balls and branded pens that flood every conference hall, while truly distinctive giveaways can quickly eat through your event marketing budget.
The solution is focusing on everyday items that people actually need and use regularly. Whether you're targeting CISOs, procurement leads, or technical buyers, here are seven affordable event giveaway ideas worth considering.
1. A7 hardcover pocket notebook
This A7 hardcover journal strikes the perfect balance between practical and premium. Its size easily fits in a blazer pocket or laptop bag, and the elastic closure and ribbon bookmark signal premium quality that reflects well on your brand when someone pulls it out during a meeting six months later.
What makes this a particularly relevant event giveaway idea for B2B companies is timing. People reach for notebooks when they're actively thinking, planning, and making decisions, which is exactly when you want your brand to be visible.
2. Custom rectangle mousepad
At first glance, a mousepad might seem like a relic from the dial-up era, but the reality is that most tech professionals still use them daily. (Nobody wants their cursor jumping around erratically during client demos, design work, and extended computer sessions.)
The sublimation printing process is what elevates this from generic conference filler to something worth keeping. Unlike cheap mousepads that start peeling after a few weeks, sublimation creates vibrant, permanent designs that won't fade or crack even after months of daily use.
The large real estate also lets you be more creative with your designs than typical swag. Don't just drop a logo in the corner; instead, you could add clever puns, industry inside jokes that only your audience will get, or witty slogans that capture the pain points you solve. Just remember: a mousepad sits directly in someone's line of sight for hours each day, so go for a design subtle enough to blend in, but polished enough to stand out.
Check out our top company merch design tips.
3. 3-port USB retractable charging cord
This retractable charging cord solves one of the most persistent pain points for event attendees: keeping multiple devices powered throughout long event days.
Meanwhile, the UV printing customization creates a durable brand impression that won't wear off from constant handling, which is important since this is the type of item that gets pulled out multiple times per day.
Long story short, it’s exactly what busy professionals need when they're bouncing between sessions, going for post-event drinks, and staying connected with their teams back at the office.
4. Jacquard knit crew socks
Socks might not be the first thing that comes to mind for event giveaway ideas, but that’s what makes them a hit. These jacquard knit crew socks, in particular, are soft, stretchy, and fully customizable with bold patterns and brand colors woven right into the fabric (not just printed on top). The result feels more like limited-edition merch than standard swag.
For B2B tech companies, socks offer something different: comfort, surprise, and a bit of personality. They’re easy to pack, fit almost everyone, and get worn far more often than a branded shirt that screams “corporate merch.”
At conferences or trade shows, they add a dose of delight; post-event, they’re a fun reminder of your brand that's far more personal than a pen or stress ball sitting on a desk.
5. Microfiber screen cleaning cloth
In a world where everyone's constantly switching between phones, laptops, tablets, and monitors, a quality microfiber cleaning cloth addresses an almost universal frustration: smudges.
This 6x6" size hits the sweet spot. It’s large enough to clean a laptop screen effectively, but compact enough to tuck into a laptop bag, glasses case, or desk drawer without taking up valuable space.
Plus, there's something satisfying about the immediate, visible results when using a quality microfiber cloth that creates a positive association with your brand.
6. Stickers
So many B2B brands default to stickers as cheap booth fillers to cover empty table space. But at enterprise events full of seasoned buyers and sales teams, bland logo stickers are basically invisible.
Instead, use stickers to highlight your product’s standout feature, turn your most-shared meme into merch, or print a phrase that only your ICP would get. When stickers are relevant and well-designed, they end up on laptops, notebooks, and water bottles.
Here are a few popular types of stickers to consider:
- Clear vinyl die-cut stickers: Great for clean designs or UI-inspired elements, like a product screenshot outline, icon, or call-to-action bubble. Clear edges give it a modern feel and help it blend into laptop surfaces. As a bonus, they’re waterproof, too.
- Soft matte fiber stickers: These pair well with messaging that leans premium, making them ideal for brands with a minimalist aesthetic or professional services appeal.
- Holographic rainbow vinyl stickers: A bold choice that stands out in a sea of corporate sameness.
- Linen textured paper stickers: Unexpectedly tactile, these work great for founder-led brands or companies that want a more analog, crafted feel.
Stickers might seem small, but the right ones can leave a lasting impression, especially in industries where brand affinity takes time to build.
Foldable minimalist phone holder
This foldable phone holder solves a surprisingly common problem: propping up a phone, whether for a quick Teams call, watching training videos, or just keeping a device at the perfect viewing angle while working.
The minimalist design folds completely flat – handy for conference attendees who are already juggling laptops, charging cables, and event materials in their bags.
What makes this a smart event giveaway idea is that it’s a daily problem-solver. And since it sits right on someone's desk during work sessions, your brand gets seen multiple times per day without being pushy about it.
Ready to turn giveaways into sales?
For B2B tech companies navigating long sales cycles and complex buyer journeys, great event giveaway ideas are branding assets, not just ways to draw event attendees to your booth.
Whether you’re planning for your next trade show, client summit, or field event, Wayo’s catalog is curated to help you stand out with intention. From tech accessories and travel-friendly gear to elevated basics people want to wear, we’ve curated trendy products that hit the sweet spot between practical and delightful.
And best of all, if you have a custom merch idea that’s not in our catalog, our AI sourcing assistant can help you bring it to life. Just describe what you're looking for, and we'll handle the sourcing, customization, and logistics.
